Fundraising Toolkit

Check out our guide to fundraising for the Walk & Run!

Download the PDF in full, or choose from a range of topics by clicking the links below. This toolkit combines many years of fundraising know-how, but there's always room for growth. If you have a great fundraising idea or feedback on this toolkit, send us an email: for Columbus, for Dayton, and for Toledo.


You shop there every week, but have you ever thought of asking your favorite cafe, drycleaners, pet shop, or clothing store to support AIDS Walk Ohio? There are lots of ways toapproach local businesses, and we can help! The most direct way is to ask for a donation.

Plan of Action

      Adapt a fundraising letter that you would send to family and friends, personalizing it for the business. Highlight the impact they’ll have on the community by supporting you!
      Bring your letter in person to the business. If the person who would make the decision isn’t there, make sure that you leave your contact information so they can get in touch.
      Follow up to see if they will support you. Remind them that their donation will show publicly on your fundraising page, giving them visibility on
      If they donate, offer them the Community Business Supporter poster to display proudly in their store.
      Ask to place a donation tip jar on the countertop or near the store front. You can pair it with one of the awareness flyers in this toolkit. That way when customers walk in or out of the business they will see it.

tips and tricks

  • Connect their support to the larger community. Make sure they know that 3,000people will Walk, Run, or Volunteer.
  • Offer the business a way to show their support. We have fliers that do just that!