Fundraising Toolkit

Check out our guide to fundraising for the Walk & Run!

Download the PDF in full, or choose from a range of topics by clicking the links below. This toolkit combines many years of fundraising know-how, but there's always room for growth. If you have a great fundraising idea or feedback on this toolkit, send us an email: for Columbus, for Dayton, and for Toledo.


Facebook and Twitter aren’t the only social media tools, but they are the most powerful forfundraising. On Facebook, you can reach family, friends, and co-workers. On Twitter, youcan reach the world.


»» Create an event to invite select Facebook friends to support your fundraising. That way they’ll get a reminder before the Walk.

»» Follow Equitas Health on Facebook so you can share our posts with your family and friends:



»» Make sure to always include @AIDSWALKCO a link to your personal fundraising page, and the hashtag #AWCO15.

»» Check out the pre-written tweets in the “Additional Resources” section of the Fundraising Toolkit. You can adapt these for posting

tips and tricks

  • Mix up the message. Keep things fresh. We have sample updates in the back of thistoolkit.
  • On Twitter, use the hashtag #AWCO15 to follow the conversation with otherparticipants.
  • Always include a link to your personal fundraising page. Use to create ashort URL.