Fundraising Toolkit

Check out our guide to fundraising for the Walk & Run!


Download the PDF in full, or choose from a range of topics by clicking the links below. This toolkit combines many years of fundraising know-how, but there's always room for growth. If you have a great fundraising idea or feedback on this toolkit, send us an email: info@aidswalkcentralohio.com for Columbus, info@aidswalkgreaterdayton.com for Dayton, and info@aidswalkgreatertoledo.com for Toledo.



FACEBOOK + TWITTER


Facebook and Twitter aren’t the only social media tools, but they are the most powerful forfundraising. On Facebook, you can reach family, friends, and co-workers. On Twitter, youcan reach the world.



facebook

»» Create an event to invite select Facebook friends to support your fundraising. That way they’ll get a reminder before the Walk.

»» Follow Equitas Health on Facebook so you can share our posts with your family and friends:

» facebook.com/EquitasHealth



twitter

»» Make sure to always include @AIDSWALKCO a link to your personal fundraising page, and the hashtag #AWCO15.

»» Check out the pre-written tweets in the “Additional Resources” section of the Fundraising Toolkit. You can adapt these for posting



tips and tricks

  • Mix up the message. Keep things fresh. We have sample updates in the back of thistoolkit.
  • On Twitter, use the hashtag #AWCO15 to follow the conversation with otherparticipants.
  • Always include a link to your personal fundraising page. Use bitly.com to create ashort URL.