Fundraising Toolkit

Check out our guide to fundraising for the Walk & Run!

Download the PDF in full, or choose from a range of topics by clicking the links below. This toolkit combines many years of fundraising know-how, but there's always room for growth. If you have a great fundraising idea or feedback on this toolkit, send us an email: for Columbus, for Dayton, and for Toledo.


Email is an incredibly effective fundraising tool, reaching people near and far. In an email, you can share personal stories, facts about why the fight against AIDS is important, and links to your fundraising page. Emails can also easily be shared with others. Bottom line: email works!


      Decide who you’re going to email. The more people you reach out to, the more likely youare to get donations.
      Type out your message. Make sure there’s a direct ask like, “Please donate now to support my efforts.” Having trouble crafting your email? Just log into the Fundraising Center to find sample emails and templates.
      Read your message over and ask, “Would this make me want to give?” Have a friend readit, too. Is anything missing?
      First send your email to a group of people you’re sure will donate. This will boost your fundraising total, which excites potential donors.
      Now that you’ve raised a little money, send your message to your full list. Thank people as they donate. Wait a week, and then follow up with those who haven’t given yet. They will!

tips and tricks

  • Put the most important information first: why you’re doing it and how to donate.
  • Keep your paragraphs short and sweet. Two to three sentences are easier to readtogether.
  • Make it personal. However you’re affected by HIV/AIDS, share it.